I would really like to know why Kellogg's thinks 30g is a serving of cereal. Seriously, weigh out 30g of cereal and you'll realise how effing ridiculous the 30g guideline is.

I'm not sure why I'm blogging this little cereal serving rant, I'm very tired, but I think it's misleading for people who read the nutritional details of a 'serving' and assume their breakfast has x calories/sugars/salts/carbs when it's likely to be double that figure.

Yes, I know there are bigger problems in the world.

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